Signal over noise
If a nudge doesn't come from a genuine drop in attention, it doesn't ship. We measure everything against real reading behavior, not guesses.
ABOUT US
We're building the layer between content and attention.
NudgeAI is built by Candela Labs, that helps digital publishers turn passive readers into active participants — without disrupting the reading experience.
OUR VALUES
Principles we build by
Publisher-first
Editors and product teams stay in control. Our tools are designed to be flexible, measurable, and respectful of the editorial experience.
Design-led
Great users experience is the foundation of trust. Every nudge is designed to be relevant, timely, and intuitive of the reader's flow.
OUR TEAM
Meet the team behind
A small team of product, design, and engineering leaders building tools that respect the reader and the editor.
Maya Chen
Co-founder & CEO
Maya leads the vision and product direction. She previously built editorial tools for large publishers and believes attention is the best metric.
Jordan Patel
Head of Design
Jordan focuses on nudge UX and editorial flows. His goal is to make every interaction feel intentional and respectful of the reader.
Sofia Alvarez
Engineering Lead
Sofia builds the core nudge engine and analytics. She cares deeply about performance, reliability, and data integrity.
Daniel Kim
Product Manager
Daniel works with publishers to understand their needs and turn those insights into product features that ship fast.